In July 2021, a leading Australian fabric distributor reached out to us after identifying a growing
demand for hand-printed textiles in sustainable fashion circles. They wanted a reliable partner
who could deliver both craftsmanship and timely shipments.
We began by exporting a trial consignment of 800 meters, focusing on earthy tones and
minimalistic patterns suited to the Australian lifestyle segment. The collection performed
exceptionally in both boutique stores and online retail, selling out ahead of forecast.
Following this, the supplier expanded orders quarter after quarter, averaging a 20% growth
rate, while adding new SKUs in each cycle. Today, hand-printed textiles from Avivek Te India
have become a core product category in their catalog, reinforcing their positioning as a
sustainable, culturally rich brand in the Australian market.